Welcome to Color Factory NYC! By booking these tickets, you'll enjoy 14 immersive rooms, a ball pit, and incredible photos in the heart of SoHo.
Color Factory NYC Details
Located in the iconic neighborhood of SoHo, Color Factory New York opens its doors for us to explore a chromatic universe inspired by the Big Apple.
Here, local and international artists come together to transform the everyday city colors into interactive rooms where visitors actively participate. This is not just a place to look—you become part of the artwork! From the yellow of the taxis to the brown of the pretzels, every corner is a tribute to New York.
Your ticket also includes fun photographs. Professional cameras throughout the museum capture your best moments so you can forget about your phone and simply enjoy the experience. Best of all, you’ll receive all the images directly via email at the end.
You'll have 1.5 hours to complete the tour at your own pace.
What Rooms Will You See?
During the visit, you’ll explore the following sensory experiences:
- Confetti Park: Let yourself be enveloped by a rain of confetti that changes color depending on the season
- Hues of Blue: The famous giant ball pit, inspired by the blue tones of the sky we see between the skyscrapers
- Silent Disco: Put on your headphones and dance to DJ Spinderella's playlist. Time to break out those forbidden dance moves!
- Secrets of NYC: You'll discover hidden scenes of the city thanks to Carnovsky's installation, where colored lights reveal worlds we don't normally see
- Our Chromatic Horoscope: You'll look up your birth dates to find out which color defines you and what secrets it reveals about you according to Michele Bernhardt's astrology.